Warren Buffett

60 seconds to pitch Warren Buffett your business plan

April 13, 2012: 5:08 PM ET

Finalists at Rice University's Business Plan Competition were given 60 seconds to pitch their business to an imaginary Buffett on Thursday. Out of the 43 pitches we heard, here are Fortune's favorites.

By Anne VanderMey, reporterwarren_buffett

FORTUNE -- Hundreds of students, business leaders, and investors crammed into the Shell Auditorium at Rice University on Thursday evening to watch the Rice Business Plan Competition elevator pitch contest, arguably the most dramatic event at the university's three-day business plan extravaganza. For competing teams, the stakes are high. Each competitor gets 60 seconds to talk up their venture. If it goes well, they can win more than $1,000 for the elevator pitch alone. If it goes poorly, they face public humiliation in front of a standing-room-only crowd in a 460-seat auditorium.

The premise: Each contestant just walked into an elevator with Warren Buffett and has one minute to convince him to schedule a second meeting -- and possibly invest in their business. Here's what a few of the competitors had to say to the Oracle of Omaha. The judges will dole out the prize money, but Fortune has picked a few of its own winners this year.

Most clever invocation of Warren Buffett

Stanford Nitrogen

The plan: The team has a new wastewater treatment process that it says will significantly lower the cost of eliminating nitrogen from water.

The pitch: "We take that nitrogen pollution and we convert it into nitrous oxide … So, we're turbo-charging sewage treatment. … Whether or not you give us the money Mr. Buffett, you know what, by the end of the night I guarantee you're going to be making a contribution to our industry regardless."

Best adaptation of Occupy Wall Street lingo for an audience of Texas business types

IOMI Technologies

The plan: The team has plans to develop a process to separate and recover heavy metals from water.

The pitch: "Are you a one percenter? The fact is, we're all one percenters. We all share 1% of the world's fresh water supply. Heavy metals are a major contaminant to our water supply and the remediation market is growing exponentially." More

Anne Fisher

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