Vadim Lavrusik

Are social media jobs here to stay?

December 21, 2010: 12:36 PM ET

The demand for social media jobs has exploded, even as overall unemployment heads in the opposite direction. But in a fledgling field surrounded by hype, some industry insiders are saying it may be too good to last.

By Anne VanderMey, reporter

With billions of dollars on offer for fledgling social media companies and even the biggest corporations refining their approach to the Tweet, the budding social media industry seems like a goldmine for young and tech-savvy jobseekers.

The demand for social media jobs has exploded, even as overall unemployment hovers around 10%. A recent study published by SocialMediaInfluence.com showed that 59 of the Fortune 100 companies have at least one employee who works full time in social media, and that job postings directly related to social media have soared 600% in the last five years.

The Social Media Influence report, which collaborated with the career site Indeed.com to research online job listings, found more than 21,000 social media-related job postings -- up from only a few thousand in 2005.

That may be a glimmer of good news for the country's vast pool of young and underemployed college graduates. But in a fledgling field surrounded by hype, some industry insiders are saying it may be too good to last. More

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