social media

  • Brand yourself the Ferrari way

    FORTUNE -- Think Ferrari and you think beautiful, fast, elite, Italian racing car. That notion pops into your mind even if you have never been behind the wheel of one -- or even in the showroom. "Put a Ferrari in the dark," says Marco Mattiacci, president and CEO of Ferrari North America, "and just by touching the car, you will recognize it as a Ferrari."

    It's the type of brand that MORE

    Nov 15, 2011 5:00 AM ET
  • Online etiquette flubs could crush your career

    More than three-quarters of HR executives said in a recent survey that technology-related gaffes can be hazardous to your job.

    By Anne Fisher, contributor

    FORTUNE -- Dear Annie: I absolutely agree with your post about office distractions like March Madness being no big deal, but it reminded me of a question I've been meaning to ask for a while now. To wit, at what point does multitasking morph into plain MORE

    Mar 24, 2011 5:00 AM ET
  • MBA hopefuls: Need to scrub your social media profile?

    MBA candidates who have less than stellar web histories or happen to share a name with a convicted murderer should know that admissions teams are watching, and searching. There's hope, though.

    By John A. Byrne, contributor

    ( -- The social media antics of MBA applicants are fast becoming a new area of scrutiny for admissions officials at many top business schools. In fact, one prominent MBA admissions consulting firm has even begun MORE

    Mar 11, 2011 11:54 AM ET
  • Checking out job applicants on Facebook? Better ask a lawyer

    Social media sites are handy for learning more about applicants than their resumes reveal, but beware the legal pitfalls.

    By Anne Fisher, contributor

    Dear Annie: I read your recent post on using social media sites to find a job, and I wonder if you can answer a question from the hiring side. I'm staffing up a new brand-management team at my company. The HR department is doing most of the initial screening, MORE

    Mar 2, 2011 12:56 PM ET
  • Does your boss know you're job hunting?

    Using social media options like LinkedIn can be a great way to network your way to a new job. But if you're already working, it's smart to keep a low profile. Here's how.

    By Anne Fisher, contributor

    Dear Annie: I'm thinking of changing jobs, so I read with interest your column about using LinkedIn and Facebook to connect with potential employers. One thing I'm wondering, though, is whether it's possible to MORE

    - Feb 4, 2011 11:13 AM ET
  • 10 ways to use social media in your job hunt

    Over 80% of employers now look for new hires on LinkedIn. Here's how to make the most of your online "personal brand."

    By Anne Fisher, contributor

    Dear Annie: I've been working for the same company for the past 19 years, but I just found out my department is being eliminated (outsourced) three months from now, so I'm job hunting for the first time in almost two decades. Obviously, lots of things have MORE

    Jan 13, 2011 12:47 PM ET
  • Are social media jobs here to stay?

    The demand for social media jobs has exploded, even as overall unemployment heads in the opposite direction. But in a fledgling field surrounded by hype, some industry insiders are saying it may be too good to last.

    By Anne VanderMey, reporter

    With billions of dollars on offer for fledgling social media companies and even the biggest corporations refining their approach to the Tweet, the budding social media industry seems like a goldmine MORE

    Dec 21, 2010 12:36 PM ET
  • Taking the social media plunge: Learning to let go

    By Andrew McAfee, contributor

    (Management Innovation eXchange) -- has a great collection of corporate mission statements. I recently used its search function to find examples of companies that prominently and publicly state something close to "people are our most important asset."

    Here's a partial list: Nestlé, Procter & Gamble (PG, Fortune 500), Land O' Lakes, Danaher (DHR, Fortune 500), Archer Daniels Midland (ADM,Fortune 500), Valero (VLO, Fortune 500), Performance Food Group, Norfolk Southern (NSC, Fortune MORE

    Nov 16, 2010 11:25 AM ET
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