A lawsuit that raised this issue has been settled out of court, leaving a couple of questions unanswered.
FORTUNE -- Around this time last year, you may recall, the blogosphere was buzzing over the curious case of PhoneDog LLC v. Kravitz. The mobile device and app review site sued former employee Noah Kravitz in federal court, claiming that, when Kravitz quit and took 17,000 Twitter followers with him, he was in MOREAnne Fisher, contributor - Dec 13, 2012 12:08 PM ET
Management experts are beginning to argue that social media is intensifying worker dissatisfaction. So, in a socially networked world, what exactly must bosses do differently?
By Gary M. Stern
FORTUNE -- Complaining about the boss is a time-honored tradition. But management experts and analysts are beginning to argue that social media is intensifying this dissatisfaction (or at least shining a brighter light on it), which is affecting how some managers lead.
A MOREAug 7, 2012 10:32 AM ET
When a scathing comment about your product or service goes viral, it's tempting to hit back. Here's what to do instead. By Anne FisherAnne Fisher, contributor - Jul 27, 2012 9:15 AM ET
Asking candidates for social media passwords may soon be illegal in some states. In the meantime, here's how to say "no" gracefully. By Anne FisherAnne Fisher, contributor - Mar 28, 2012 12:08 PM ET
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.
By Scott Cendrowski, writer-reporter
FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. A sign on the main MOREFeb 13, 2012 5:00 AM ET
Any company that tries to ask, "Hey Internet, what do you think about me?" should be prepared for a mixed response. By Shelley DuBoisShelley DuBois, writer-reporter - Jan 31, 2012 12:42 PM ET
The blogosphere is buzzing over a pending lawsuit that raises the question: At what point do your tweets become company property?
By Anne Fisher, contributor
FORTUNE -- It all started routinely enough. Noah Kravitz signed on with mobile device and app review site PhoneDog in 2006, and began using a company Twitter account to keep techno-gadget enthusiasts au courant with his often quirky views on new products and industry trends.
Nothing unusual there: MOREJan 5, 2012 9:43 AM ET
Beware the wrath of the Facebook crank. Several major retailers are simply ignoring customer service complaints via social networks, at their own peril. By Gary M. SternNov 22, 2011 9:28 AM ET
Twitter, Quora, Facebook: It's never been easier to build a personal brand. It's never been easier to mess it up, either. Here's how to toot your horn - without becoming yesterday's news.
By Vickie Elmer, contributor
FORTUNE -- Shama Kabani spends much of her time teaching entrepreneurs and CEOs to promote themselves on social media. She wrote a well-received book, The Zen of Social Media Marketing, owns a growing digital marketing company, and MORENov 15, 2011 5:00 AM ET
FORTUNE -- Think Ferrari and you think beautiful, fast, elite, Italian racing car. That notion pops into your mind even if you have never been behind the wheel of one -- or even in the showroom. "Put a Ferrari in the dark," says Marco Mattiacci, president and CEO of Ferrari North America, "and just by touching the car, you will recognize it as a Ferrari."
It's the type of brand that MORENov 15, 2011 5:00 AM ET
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