By Caitlin Keating, reporter
FORTUNE -- Kraft CEO Irene Rosenfeld recently announced that the company was splitting off an international unit, which will be named Mondelez, a portmanteau of "delicious world." This got us thinking of other notable renamings, either in the wake of a scandal or merger, or -- like Kraft (KFT) -- to reach a new market. How successful were they? We asked real-life Mad Man Donny Deutsch to weigh in.
This story is from the April 30, 2012 issue of Fortune.
|GM's recalled Cobalt was a failure from the start|
|Why you should pay off your car loan ASAP|
|Americans have fallen in love with real estate once again|
|Pope Francis challenges the free market - The Buzz|
|Vladimir Putin called: He wants his warships|