Talking about a blade's life span used to be taboo in razor marketing. Then hard times hit.
By Scott Cendrowski, writer-reporter
FORTUNE -- This year Gillette debuted a 30-second television spot that will go down in the annals of razor blade marketing. Actor Brandon Quinn begins by telling the audience that Gillette sent him around the world to see how long he could shave with a single ProGlide cartridge. After gallivanting MOREJun 7, 2012 5:00 AM ET
Exclusive: Virginia Drosos, who heads P&G's beauty business, will retire from the company this September. The company is moving its skin care, cosmetics and personal care headquarters to Singapore.
By Jennifer Reingold
FORTUNE -- In a surprise announcement, Procter & Gamble said today that Virginia Drosos, who oversees its beauty business, is retiring from the company, effective September 1, and that the company is moving its skin care, cosmetics and personal care headquarters MOREMay 10, 2012 11:12 AM ET
How great leaders run great companies goes way beyond dollars and cents for the leader of Xerox.
FORTUNE -- We asked three prominent business leaders -- Jeffrey Immelt, Ursula Burns, and John Donahoe -- which companies they hold in high esteem, and why. For Burns, CEO of Xerox, doing good is good business. She spoke with editor-at-large Patricia Sellers about what that means for some of the World's Most Admired Companies. Edited MOREMar 1, 2012 5:00 AM ET
Any company that tries to ask, "Hey Internet, what do you think about me?" should be prepared for a mixed response. By Shelley DuBoisShelley DuBois, writer-reporter - Jan 31, 2012 12:42 PM ET
You can't build a great business without nurturing from within. Meet the firms that are doing it right.
By Richard McGill Murphy, contributor
FORTUNE -- IBM (No. 1) sends leadership SWAT teams around the world. Hindustan Unilever (No. 6) ships young executives out to live in Indian villages so that they can understand the needs of impoverished rural consumers. At farming equipment manufacturer Deere (No. 14), rising managers receive coaching from distinguished MORENov 3, 2011 5:00 AM ET
By Patricia Sellers
When I started my career at Fortune in 1984, corporate America was a land of white men. As I say in my talks about women and power, bosses back then were white men without facial hair.
We've come a long way—just look at Fortune's Most Powerful Women list.
But a new report on Fortune 500 board composition, released by the Alliance for Board Diversity this morning, should make diversity champions weep.
The MOREPatricia Sellers - May 2, 2011 7:37 AM ET
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