By Caitlin Keating, reporter
FORTUNE -- Kraft CEO Irene Rosenfeld recently announced that the company was splitting off an international unit, which will be named Mondelez, a portmanteau of "delicious world." This got us thinking of other notable renamings, either in the wake of a scandal or merger, or -- like Kraft (KFT) -- to reach a new market. How successful were they? We asked real-life Mad Man Donny Deutsch to weigh in.
This story is from the April 30, 2012 issue of Fortune.
Boardroom battles and power plays shaped this year's U.S. list, which boasts eight new faces and - surprise! - a new No. 1.
By Beth Kowitt & Rupali Arora
There's been plenty of turmoil atop Fortune's annual Most Powerful Women list. Meg Whitman crashed the party, coming in at No. 9 when she became CEO of Hewlett-Packard (HPQ). (As CEO of eBay (EBAY), she was on the list from 1999 to 2007.) Longtime MPW Carol Bartz lost her job MORESep 29, 2011 7:00 AM ET
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