FORTUNE -- Jim Stengel was global CMO of Procter & Gamble, where he oversaw an $8-billion-a-year advertising budget. Today, he is an author and authority on corporate management -- in other words, an ideal "expert" for the new Fortune Fantasy Sports Executive League (Anyone can play, and scoring depends, in part, on how closely the player's picks match those of experts like Stengel.)
Stengel spoke to Fortune's Daniel Roberts about his Dream Team, and the logic behind his picks.
Jim Stengel: I approached it this way: If I were to start up a company, what chemistry would I want with this team? I thought about the team dynamics, the experience, the history of results, and the personalities.
I tried to imagine the dynamics between each person, not just on an individual basis.
My CEO is Tim Cook. My god, he learned from perhaps the greatest ever. He is gradually developing Apple (AAPL). To me, that's a slam-dunk. I think he's a quiet leader. He seems to have handled this beautifully. I haven't heard a lot of, "Oh, it was better in the old days…" You're seeing little things loosen up a little bit there at Apple. Imagine being at Steve's side for all those years and having integrated it into your own style. There are other wonderful choices, but this one was obvious.
For CFO I chose Mark Loughridge, and I'll tell you why. He has overseen one of the best transitions of all time. Delivered major results, kept the team together. I work a little bit with them, I've seen what's behind Smarter Planet, and you don't do that sort of thing without a great CFO behind it.
For COO, it has to be Sheryl Sandberg. Look at what's happened today [Stengel spoke with us on the day of the Facebook (FB) IPO], for starters. She went into a company that was the most visible, amazing phenomenon of our time, and I think she's still having an impact on it. They're going to develop revenue models and ways to monetize it that I know we haven't even thought of yet.
On Strategist, I was going to go with Steve Greenberg, he was my choice, and he's been involved with really tough and interesting transactions, but then I gave it a second thought and decided I've got to go with Zhang Ruimin. I like his philosophy, I like his idea that we have to develop Chinese brands, he's been aggressive with developing outside China, and to have someone on my leadership team who understands China is priceless. I don't think he's going to be the choice of many, but to me he's crucial. More
How the Tennessee whiskey in the square bottle, became a global megabrand without losing its small-town authenticity.
Formerly the head of Procter & Gamble's $8 billion advertising operation, Jim Stengel -- the ultimate marketing guru -- is bringing a new message to the masses. In his upcoming book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, Stengel, in conjunction with Millward Brown Optimor and the UCLA Anderson School MOREDec 8, 2011 5:00 AM ET
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