FORTUNE – The business world is a slave to growth stats. That's how most analysts and other company watchers gauge a firm's success. If you run a retail operation, growth often means building more stores. And if you want in on the best growth rate, you'll head to China. That's where the new middle class and wealthy consumers are. "Grow and grow in China," urges the Greek chorus of corporate spectators.
Home Depot (HD) has balked at all of this. CEO Frank Blake decided to close the hardware chain's operations in China and refrained from building new stores in the United States. And the company has benefited At the end of 2011, Home Depot had earned $70.4 billion in revenue, up 3.5% from 2010. As of this October, a share of Home Depot costs more than $60, an increase of nearly 70% from the same time last year. How did Blake pull this off? Part of it has to do with calling it quits on growth.
Of course, pulling the plug on big projects for the good of the company isn't the only skill Blake has brought to Home Depot. He also made key operational changes when he replaced Robert Nardelli in 2007. Nardelli had slashed employee benefits and focused on expansion and acquisitions. Blake reversed that tactic and set to get the company's damaged customer service reputation back up to snuff and cut costs without killing morale.
MORE: Online degrees: Separating the solid from the flimsy
Blake realized that returning the company to its employee-empowered roots would take a great deal of work. So much, in fact, that building new stores didn't seem like the best use of money, despite the general pressure to grow. "Frank looked at the world and said, 'We're fully stored, why don't we focus on improving the existing stores that we have rather than growing for growth's sake?'" says Gary Balter, an analyst who covers Home Depot for Credit Suisse. Blake saw, he says, that growing to placate Wall Street didn't make good business sense.
Similarly, Home Depot had announced plans to expand in China in 2004 under then-CEO Nardelli. But the company's do-it-yourself hardware approach never took off in the region, Blake says. Much of this was due to a combination of having the wrong regional leaders at the company, challenges adopting its big box model to China's distribution system, and a cultural mismatch. In China, Blake recently told Fortune, "Doing it yourself is not a point of pride." More
As activist shareholders -- at Yahoo and elsewhere -- gain prominence, corporate management ought to take notice now if they don't want to hand over the reins. By Shelley DuBois
Apr 2, 2012 10:46 AM ET
It takes the right blend of good ideas and good leadership to make the CEO of General Electric's own list of Most Admired Companies.
FORTUNE -- We asked three prominent business leaders -- Jeffrey Immelt, Ursula Burns, and John Donahoe -- which companies they hold in high esteem, and why. Immelt, CEO of General Electric, (No. 15 on our list of Most Admired Companies) talked with reporter Daniel Roberts and listed a veritable Who's Who of companies MORE
Mar 1, 2012 5:00 AM ET