Ginni Rometty

Fortune "Most Admired" companies make innovation a priority

October 21, 2013: 6:44 AM ET

Originally posted on FORTUNE Features:

Execs from companies on Fortune's annual list of World's Most Admired companies explain how they stay ahead of rivals.

By Stephanie N. Mehta, deputy managing editor

IBM CEO Ginni Rometty

IBM CEO Ginni Rometty

FORTUNE — Many of the perennials on Fortune's annual World's Most Admired list (companies such as IBM, Disney, and Apple) are trumpeting their willingness to embrace change as part of their strategies for staying ahead — and maintaining their "admired" status.

At Fortune's recent Most Powerful Women Summit last week, executives from some of the country's top companies offered their perspectives on their businesses' competitive advantages. Almost all the leaders from World's Most Admired Companies (WMAC) spoke about technological and business-model innovation. "When I think of IBM, I don't define it by a product," said IBM (IBM) CEO Ginni Rometty.  (IBM is No. 6 on the 2013 WMAC list), said at the conference. "And I think that's one of the reasons that it's 102…

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