geoff colvin
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3 strategies to dominate a scary economy
Here's how smart companies are facing the doomsayers with great ideas and fearless moves.
By Geoff Colvin, senior editor-at-large
FORTUNE -- Gloom has become a menace. The drumbeat of distressing news -- Europe, the fiscal cliff, China -- is enough to rob anyone of hope. It's a nasty, insidious force that's undermining the native optimism that buoys up businesspeople everywhere.
Resist! The reality is that even in today's uncertain economy, some companies MORE
Sep 18, 2012 5:00 AM ET -
Listen up, biz leaders: It's time to rethink everything
We're not living in ordinary economic times. Every company needs to determine if its strategy requires an overhaul or just thoughtful tweaks. Here's how to start.
By Geoff Colvin, senior editor-at-large
FORTUNE -- Remember when Motorola (MMI) ruled the mobile phone business worldwide? And then Nokia (NOK) did? And then BlackBerry (RIMM) did? And now none of them do? As Fortune headlined a recent BlackBerry article, "What the Hell Happened?"
We all MORE
Sep 4, 2012 5:00 AM ETPosted in: Corporate strategy, geoff colvin, Growth strategy, Late-2000s recession, Recession, Strategy -
How to build a superbrand - superfast
What's the secret of survival these days? Change quickly, says AT&T's marketing chief, along with your customer.
By Geoff Colvin, senior editor-at-large
FORTUNE – Bigtime marketing doesn't get much bigger than this: AT&T (T) spends more money -- some $2 billion last year, says Kantar Media -- building a single brand than any other company in America. (Procter & Gamble (PG) wields a larger ad budget but divides it among scores MORE
Aug 23, 2012 5:00 AM ETPosted in: AT&T, Cathy Coughlin, geoff colvin, marketing, mobile communications, mobile payments, smartphones -
Business's real problem: Uncertainty, uncertainty, uncertainty
It's hard for corporate chiefs to plan for the future when they're waiting for a closetful of shoes to drop.
By Geoff Colvin, senior editor-at-large
FORTUNE -- When CEOs tell me that their No. 1 concern is uncertainty, as a great many do, my first reaction is skepticism. Please. Life is uncertain. Is this moment really different?
Actually it is: Economic uncertainty, especially policy uncertainty, is greater than it has been in MORE
Aug 8, 2012 5:00 AM ETPosted in: CEOs, congressional gridlock, economic uncertainty, Economy, geoff colvin, Strategic planning -
Health care's new maverick
Steward Health Care System's Ralph de la Torre is building a model for the future.
By Geoff Colvin, senior editor-at-large
FORTUNE -- What's the future of American health care? Dr. Ralph de la Torre, CEO of Steward Health Care System, may represent the answer. Steward, owned by the private equity firm Cerberus Capital Management, is a growing Massachusetts-based group of community hospitals, and industry analysts say de la Torre is one MORE
Aug 2, 2012 5:00 AM ET
Longtime Fortune editor and columnist Geoff Colvin is one of America's sharpest and most respected commentators on leadership, globalization, wealth creation, and management. As former anchor of Wall Street Week with Fortune on PBS, he spoke each week to the largest audience of any business television program in America. His national bestseller Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else, won the Harold Longman Award as the best business book of 2009.
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Co-CEO Walter Robb says changes in the way we eat is broadening Whole Foods customer base. Play -
Whole Foods Co-CEO Walter Robb says the secret behind the brands returns are quality and authenticity. Play -
Whole Foods Co-CEO Walter Robb says companies that empower their employees to innovate move forward faster. Play -
Co-CEO Walter Robb says that Whole Foods' policy of limiting executive salaries to no more than 19-times the average employee, instills 'good faith' in the company. Play
