By Caitlin Keating, reporter
FORTUNE -- Kraft CEO Irene Rosenfeld recently announced that the company was splitting off an international unit, which will be named Mondelez, a portmanteau of "delicious world." This got us thinking of other notable renamings, either in the wake of a scandal or merger, or -- like Kraft (KFT) -- to reach a new market. How successful were they? We asked real-life Mad Man Donny Deutsch to weigh in.
This story is from the April 30, 2012 issue of Fortune.
|Delinquent IRS employees paid bonuses by the agency|
|Students cry foul over athletes unionizing|
|Is capitalism driving itself out of business?|
|Sandy Hook victim's grandfather launches smart gun campaign|
|Court quizzes Aereo: Do TV streams break the law?|