Berkshire Hathaway

How to live with a billion

It isn't as easy as you might think. The yacht just broke, the cook just quit, and those pesky reporters won't leave you alone. Here are some ways the super-rich cope.

This story is from the September 11, 1989 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

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Are these the new Warren Buffetts?

The dozen young investment managers you'll meet here are brainy, ethical, and good at making money grow consistently.

By Brett Duval Fromson

This story is from the October 30, 1989 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

FORTUNE -- Wouldn't you like to become partners with someone MORE

The children of the rich and famous

Not spendthrifts, sots, nor simps, these billionheirs and billionheiresses are working hard - even though they don't have to.

By Alan Farnham

This story is from the September 10, 1990 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

FORTUNE -- They're exotic. Some, neurotic. They're billionaire children -- MORE

The world's best brand

CEO Roberto Goizueta's heaviest burden is the load of expectations he has built up by making Coke shareholders $50 billion richer. It's getting harder to maintain the pace.

By John Huey

This story is from the May 31, 1993 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

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Revealed: Coke's next CEO

By John Huey

This is a sidebar that ran with The World's Best Brand in the May 31, 1993 issue of Fortune.

FORTUNE -- You heard it here first: Barring disaster, the next CEO of Coca­Cola (KO) will be M. Douglas Ivester, 46, a former outside auditor who worked his way through the University of Georgia as a Kroger bag boy.

When he will ascend is up to CEO Goizueta, who doesn't reach 65 MORE

What really happened at Coke

Doug Ivester was a demon for information. But he couldn't see what was coming at the showdown in Chicago.

By Betsy Morris and Patricia Sellers

This story is from the January 10, 2000 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

FORTUNE -- First of all, let's clear MORE

Untangling the derivatives mess

They didn't melt down the financial system. But these red-hot instruments proved too tempting for both buyers and sellers. This is the story of how lies, leverage, ignorance - and lots of arrogance - burned some big players.

By Carol Loomis

This story is from the March 20, 1995 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, MORE

The culprits of Orange County

By Carol Loomis

This is a sidebar that ran with Untangling the Derivatives Mess in the March 20, 1995 issue of Fortune.

FORTUNE -- As was inevitable given the temper of the times, the December revelations about investment disasters in Orange County, California, were immediately converted into headlines with "derivatives" writ large. But in actuality, these newfangled concoctions were only a part of the problem that did the county in. The true roots MORE

Why Warren Buffett's betting big on American Express

Though losing market share, the company - and its famous green card - has one thing still going for it: the brand.

By Linda Grant

This story is from the October 30, 1995 issue of Fortune. It is the full text of an article excerpted in Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012, a Fortune Magazine book, collected and expanded by Carol Loomis.

FORTUNE -- Warren Buffett loves to tell MORE

Do you know these hot new credit cards?

By Linda Grant

This is a sidebar that ran with Why Warren Buffett's Betting Big on American Express in the October 30, 1995 issue of Fortune.

FORTUNE -- As the credit card wars heat up, four little-known upstarts -- Advanta, Capital One, First USA, and MBNA -- are using information technology to charge ahead of the competition. The quartet, which issue Mastercards (MA) and Visa (V) cards, have been poaching the most profitable customers from MORE