How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.
By Scott Cendrowski, writer-reporter
FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. A sign on the main MOREFeb 13, 2012 5:00 AM ET
Popular business books often exaggerate what case studies can actually teach us, and when the evidence is shaky, the advice is suspect. By Michael E. RaynorJan 30, 2012 11:46 AM ET
Why does so much innovation happen in spite of the system, rather than because of it? A look at what it takes to embrace your organization's misfits.
While many have embraced the ethos behind Apple's celebrated "Think Different" campaign of the late 1990s, how much has actually changed at most offices? By Polly LaBarreDec 13, 2011 11:17 AM ET
Business people the world over face the challenge of finding inspiration in Jobs without deluding themselves into thinking they can figure out how to do what he did.
By Geoff Colvin, senior editor-at-large
FORTUNE -- The day before Steve Jobs died, I asked a well-known management consultant about the difficulty of drawing lessons from Apple's success. After all, the company seems to ignore accepted management wisdom.
Listen to your customers? Apple doesn't. It MOREOct 7, 2011 9:08 AM ET
Today's economic chaos is paralyzing many managers with fear. But as Jobs, Buffett, and other business champions keep showing us, risking failure is your only hope. Here's what business courage means now. By Geoff ColvinAug 30, 2011 5:00 AM ET
If Apple board members aren't actively working on CEO succession, it's a problem. But if they are working on succession without the board's authorization, that's a problem too. By Eleanor BloxhamJul 25, 2011 10:52 AM ET
Companies vying for a turnaround may bank on hiring a high-profile CEO to save the day, but not all corporate heroes are suited to the task. Here are some key ingredients in a corporate knight in shining armor.
By Shelley DuBois, writer-reporter
FORTUNE -- When it's time for a major change, many companies seek salvation in a new CEO from a headline-heavy company: someone who is not just a leader, but a MOREJun 22, 2011 11:53 AM ET
Google and Apple came to dominate the smartphone world in part by developing a platform for third-party developers to sell their apps. Why this growth model applies to your business.
By John Hagel and John Seely Brown, contributors
As the economic outlook begins to brighten, executives are turning once again to the opportunities and challenges of growth. Investors are looking for companies that can deliver high levels of sustained profitable growth -- MOREMar 16, 2011 12:09 PM ET
Brilliant, iconic, visionary, yes. But buzzwords aside, understanding Steve Jobs' success requires breaking it down. Like this.
By Bill Conaty and Ram Charan, contributors
If businesses managed their money as carelessly as they manage their people, most would be bankrupt.
The great majority of companies that control their finances masterfully have no comparable processes for developing their leaders or even pinpointing which ones to develop. While they're disciplined and vigilant on the financial side, MOREJan 25, 2011 11:44 AM ET
One major shareholder is pressing Apple to reveal Steve Jobs' successor at next month's annual meeting. To avoid that kind of showdown, smart companies are tackling the topic before they're forced to.
By Anne Fisher, contributor
Apple has earned its reputation as a secretive outfit, keeping a tight lid on information about its inner workings and plans. So it's hardly surprising that a resounding silence has surrounded the question of who will MOREJan 19, 2011 12:12 PM ET
|Five things you didn't know about Bernie Madoff's epic scam|
|Teen millionaire helping Yahoo become cool again|
|Obamacare: 365,000 have signed up for insurance on exchanges|
|Stocks falter as budget deal raises taper risk|
|What the budget deal doesn't do|