Apple

  • Ron Johnson: Retail's new radical

    He's the guy behind the Apple Store and Target's cool cachet. Now he wants to fix J.C. Penney. Who is Ron Johnson, and will his high-stakes makeover really work?

    By Jennifer Reingold, senior editor

    FORTUNE -- It's been a long time since Manhattan's Pier 57 has seen this much action. Once home to ocean liners, the decaying structure is filled with headset-wearing workers toting ladders and stage lights. The mottled walls have MORE

    Mar 7, 2012 5:00 AM ET
  • Building an Apple-style hospital

    FORTUNE -- Is "customer experience" as relevant to health care as it is to shopping? Ron Johnson thinks so. A trustee at Stanford, his alma mater, he was influential in conceiving a new building, to be completed in 2018, for Stanford University Medical Center. The goal: creating a comfortable, humane experience rather than a faceless, cold environment. Johnson argued that the building needed a new type of "interface." Like an MORE

    Mar 7, 2012 5:00 AM ET
  • Nike's new marketing mojo

    How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.

    By Scott Cendrowski, writer-reporter

    FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. A sign on the main MORE

    Feb 13, 2012 5:00 AM ET
  • Business case studies: Overused, and often abused

    Popular business books often exaggerate what case studies can actually teach us, and when the evidence is shaky, the advice is suspect. By Michael E. Raynor

    Jan 30, 2012 11:46 AM ET
  • Why you should embrace your company's heretics

    Why does so much innovation happen in spite of the system, rather than because of it? A look at what it takes to embrace your organization's misfits.

    While many have embraced the ethos behind Apple's celebrated "Think Different" campaign of the late 1990s, how much has actually changed at most offices? By Polly LaBarre

    Dec 13, 2011 11:17 AM ET
  • What not to learn from Steve Jobs

    Business people the world over face the challenge of finding inspiration in Jobs without deluding themselves into thinking they can figure out how to do what he did.

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- The day before Steve Jobs died, I asked a well-known management consultant about the difficulty of drawing lessons from Apple's success. After all, the company seems to ignore accepted management wisdom.

    Listen to your customers? Apple doesn't. It MORE

    Oct 7, 2011 9:08 AM ET
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  • Needed: More of Steve Jobs' courage

    Today's economic chaos is paralyzing many managers with fear. But as Jobs, Buffett, and other business champions keep showing us, risking failure is your only hope. Here's what business courage means now. By Geoff Colvin

    Aug 30, 2011 5:00 AM ET
  • Apple's no-win CEO succession efforts

    If Apple board members aren't actively working on CEO succession, it's a problem. But if they are working on succession without the board's authorization, that's a problem too. By Eleanor Bloxham

    Jul 25, 2011 10:52 AM ET
  • What makes a great corporate white knight?

    Companies vying for a turnaround may bank on hiring a high-profile CEO to save the day, but not all corporate heroes are suited to the task. Here are some key ingredients in a corporate knight in shining armor.

    By Shelley DuBois, writer-reporter

    FORTUNE -- When it's time for a major change, many companies seek salvation in a new CEO from a headline-heavy company: someone who is not just a leader, but a MORE

    Jun 22, 2011 11:53 AM ET
  • Grow your company like Google

    Google and Apple came to dominate the smartphone world in part by developing a platform for third-party developers to sell their apps. Why this growth model applies to your business.

    By John Hagel and John Seely Brown, contributors

    As the economic outlook begins to brighten, executives are turning once again to the opportunities and challenges of growth. Investors are looking for companies that can deliver high levels of sustained profitable growth -- MORE

    Mar 16, 2011 12:09 PM ET
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