By Caitlin Keating, reporter
FORTUNE -- Kraft CEO Irene Rosenfeld recently announced that the company was splitting off an international unit, which will be named Mondelez, a portmanteau of "delicious world." This got us thinking of other notable renamings, either in the wake of a scandal or merger, or -- like Kraft (KFT) -- to reach a new market. How successful were they? We asked real-life Mad Man Donny Deutsch to weigh in.
This story is from the April 30, 2012 issue of Fortune.
A pioneering advocate of women's advancement in the workplace believes now is the perfect moment to reach for full equality.
No question about it, women have come a long way from the days when Susan Bulkeley Butler first joined consulting firm Arthur Andersen (now Accenture). Back then, in 1965, "There were no female consultants. It was unheard of for a woman to fill any role except support staff," Butler recalls. "So, MOREAnne Fisher, contributor - Nov 16, 2010 11:16 AM ET
|Stocks finish higher for fourth straight week|
|Oil-price manipulation: the next Libor?|
|Prison exclusive: Bernie Madoff can't sleep|
|Google says you'll know when Glass is sketchy|
|Financial Times hit by hackers|