Leadership by Geoff Colvin

  • Indra Nooyi's Pepsi challenge

    By the numbers, PepsiCo has done a pretty good job since she took the helm six years ago. So why is the CEO taking so much heat from investors?

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- "Now tell me again -- what exactly is the issue with this company?" Indra Nooyi asks with an edge to her voice.

    She has just rattled off a list of statistics describing the financial performance of MORE

    May 29, 2012 5:00 AM ET
  • Executive Dream Team players trump all-stars

    What's the formula for a winning company? Execs who play well with others

    By Geoff Colvin, senior editor-at-large

    FORTUNE – In the blanket media coverage of Apple's extraordinary success, it's hard to believe that any angle has gone underreported -- but here's one. "Most of Steve Jobs' top lieutenants were with him a decade or more," observes consultant Ram Charan. "He was the only person to build such a team in MORE

    May 23, 2012 5:00 AM ET
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  • If Obamacare survives, employers may do it in

    Whether or not the Supreme Court rules in favor of the president's health care plan, companies are going to find a way to cut costs.

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- What Fortune 500 companies really want from U.S. health care reform is pretty basic: They want sustainable costs and healthy, productive employees. But business doesn't just want those things; it desperately needs them, and it's going to get them, MORE

    May 11, 2012 5:00 AM ET
  • Adm. Mike Mullen: Debt is still biggest threat to U.S. security

    After a 43-year military career, the former Joint Chiefs chairman is as outspoken as ever.

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- As chairman of the Joint Chiefs, Admiral Mike Mullen was particularly active and vocal. Far more than previous chairmen, he emphasized the importance of diplomacy and economics in U.S. defense. His Senate testimony that canceling the military's don't-ask, don't-tell policy was "the right thing to do" played a large MORE

    May 10, 2012 5:00 AM ET
  • How can American Express help you?

    Company customer service czar Jim Bush on changing the way that cardholders are treated - and how it paid off.

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- Call-center customer service has become a finely honed discipline, but usually it seems honed to cut time: The agent is superficially friendly, but nothing can derail that person's mission of getting you off the phone fast. Service at American Express (AXP) wasn't much different MORE

    Apr 19, 2012 5:00 AM ET
  • AmEx customer service in action

    The company's analytic software gives its 'customer service professionals' a wealth of data to take care of cardholders.

    By Geoff Colvin, senior editor-at-large

    FORTUNE -- Jim Bush sees to it that when a customer calls American Express (AXP), the person who answers engages in unscripted conversation. What makes that conversation productive is a staggering amount of data. A credit card company, through its awareness of customer spending, possesses deep knowledge about MORE

    Apr 19, 2012 5:00 AM ET
  • Dow's new direction

    CEO Andrew Liveris is focusing Dow Chemical on more innovative, high-margin products - and making them in America.

    Interview by Geoff Colvin, senior editor-at-large

    FORTUNE -- When Mr. McGuire told Dustin Hoffman's Benjamin in The Graduate that "I just want to say one word to you," and that word was "plastics," he could have been recommending a career at Dow Chemical. It was advice that Andrew Liveris, a new chemical-engineering graduate from MORE

    Mar 8, 2012 5:00 AM ET
  • Conquering complexity, coddling customers

    FORTUNE -- Dow is a vastly complex business. Customers range from automakers to medical device manufacturers to homebuilders, and they're located in scores of countries worldwide. The company's different divisions sometimes serve customers in common. Prices of critical feedstocks, mainly oil and gas, fluctuate day by day, and the laws of chemistry dictate that altering production of one chemical may necessarily alter production of others. How do Liveris and his team MORE

    Mar 8, 2012 5:00 AM ET
  • Deciphering the madness of the Murdoch method

    In the midst of a scandal that reaches new lows every day, Rupert Murdoch's reactions have ranged from the canny and shrewd to the absurd. Given his tight control over News Corp., don't expect any changes soon. By Geoff Colvin

    Feb 29, 2012 2:51 PM ET
  • Inheriting another person's staff: How to deal

    As a new manager, you may want to jump into devising a grand strategy to change the business. But don't forget that you have a whole staff to convince before you take a single step forward. By Alex Kantrowitz

    Feb 24, 2012 1:25 PM ET
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