IKEA and other companies can regain consumer trust after dealing with products contaminated with horsemeat. The trick is to be the vindicator, not the victim.
FORTUNE -- Many balk at the idea of biting into Seabiscuit. The cultural taboo around eating horse is one reason why the public has had such a negative reaction to the news that certain European suppliers have been shipping beef contaminated with horsemeat.
On Monday, news broke MOREShelley DuBois, writer-reporter - Feb 26, 2013 1:42 PM ET
Designer Trina Turk talks to Fortune about the pros and cons of launching a line without a business plan and how to stay low drama in a cutthroat industry.Shelley DuBois, writer-reporter - Feb 25, 2013 5:00 AM ET
Automakers are among the most efficient corporate recyclers in the U.S. Why do we never hear about it?Shelley DuBois, writer-reporter - Feb 22, 2013 12:15 PM ET
Nearly a century after prohibition, the alcohol industry is turning a new corner on U.S. soil, and it is responding to American calls for variety, choice, and transparency.Shelley DuBois, writer-reporter - Feb 19, 2013 12:50 PM ET
NVIDIA'S Kari Pulli talks about the work that goes on behind smartphone cameras and how to chop an intellectual odyssey into manageable steps.Shelley DuBois, writer-reporter - Feb 8, 2013 12:29 PM ET
Fierce competitors like BMW, Toyota, Ford, and Daimler are teaming up to tackle hydrogen fuel-celled cars. It's probably the best choice they could make. Here's why.
FORTUNE -- It's lovely how a single element can bring several car companies together. Automakers are bonding to make cost-competitive vehicles that run on hydrogen, the upper-leftmost element on the periodic table.
On January 24, BMW and Toyota (TM) announced that they would collaborate to release MOREShelley DuBois, writer-reporter - Feb 4, 2013 5:00 AM ET
Stomp's John Angeles talks about leading without speaking, playing through mistakes, and how to make music with trashcans.
FORTUNE -- Imagine managing a room full of people with completely different backgrounds. Now give them trashcan lids to bang while you try to communicate. Now, also, dance.
This is a simplified version of John Angeles' everyday challenge as part of the off-Broadway show Stomp. It is an extremely physical show -- performers maneuver MOREShelley DuBois, writer-reporter - Jan 25, 2013 12:28 PM ET
Marriott CEO Arne Sorenson talks about expanding in China, appealing to young travelers, and the business case for being a Best Company to Work For.
FORTUNE -- Arne Sorenson is the first person of non-Marriott lineage to lead this global hotel franchise. He became CEO of Marriott (No. 64 on this year's Best Companies to Work For list) in March 2012, but had been working for the company since the spring MOREShelley DuBois, writer-reporter - Jan 24, 2013 9:46 AM ET
Boeing's 787 Dreamliner has been plagued with glitches and delays. Still, there probably isn't a company who could have rolled it out better.
FORTUNE -- This ain't Kitty Hawk. Any aircraft creator on the cutting edge of technology needs much more than two brilliant men and a glider. Take Boeing's new 787 Dreamliner plane: Boeing had to work in concert with government regulators and more than 900 subcontractors to get this MOREShelley DuBois, writer-reporter - Jan 22, 2013 1:02 PM ET
CFO Jay Rasulo is also in charge of the media giant's sustainability efforts. While this strategy may work at Disney, could it fly at other companies?Shelley DuBois, writer-reporter - Jan 16, 2013 10:01 AM ET
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